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Saxion Young Professional Semester Portfolio - Social Media Plan for a large European Hotel Chain 2021
- These • 73 pages • 2021
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This is a social media plan for a large European hotel chain. Research question: How can X Hotel increase the percentage of leisure guests through online platforms and GDS channels and influence the booking decision?. Subjects: trends & developments social media, characteristics of social media marketing, online marketing tools , online target groups and much more. This plan with recommendations. goes into webdesign, mobile page design, specific platforms and planning for posting. Also, a budget...
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